Are food claims about ‘sustained energy’ misleading?

Health claims using the term ‘sustained energy’ are trending but glycaemic response data are being used to support: is this misleading without context?

Marinangeli and Harding JHND Early View

One of the most recent food trends is the quest for products that provide ‘sustained energy’; a term that is garnering considerable attention within the marketplace. Often, ‘sustained energy’ health claims are based on a food’s post-prandial glycaemic response. However, are generalised health claims regarding ‘sustained energy’ valid when only supported by glycaemic response data? Without context, the short answer is: probably not. Health claims that link sustained energy to a glycaemic response, or any other attribute of a food or diet, require context to ensure that the public correctly interprets and experiences the claimed effect and is not misled in their quest for healthy foods that impose the desired physiological benefit.

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